Amazon Lands Global Emmy Streaming Rights in Six-Year Deal
Amazon has secured worldwide streaming rights to the Emmy Awards in a six-year agreement, marking the gala's departure from traditional US broadcast TV.
Amazon has won the global rights to stream the Emmy Awards under a six-year deal, pulling one of television's most prestigious annual ceremonies away from traditional US broadcast networks for the first time, according to BBC News.
The agreement signals a significant shift in how major awards shows reach audiences, as streaming platforms continue to challenge the dominance of legacy broadcasters. The Emmys, which honor outstanding achievement in American television, have long been a fixture on conventional over-the-air and cable networks.
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By moving to a live worldwide streaming model, the ceremony gains the potential to reach international audiences simultaneously in a way that traditional network broadcasts have historically been unable to match. Amazon's platform gives the show a unified global distribution footprint across its Prime Video subscriber base.
The deal underscores the accelerating consolidation of premium live entertainment rights among major streaming services, a trend that has already reshaped sports broadcasting and is now extending deeper into awards season programming. For broadcast networks, the loss represents another high-profile departure in an era of shrinking linear television viewership.
Continue reading at BBC News.
